OnU — Privacy Policy

Last updated: 16 October 2026
Provider: Nurlan Gasimov ("OnU", "we", "us"), United Arab Emirates
Contact: privacy@seeonu.app

1. Summary

OnU is a virtual try-on app. You add two photos of yourself (front and side) and your height, and we estimate your measurements, suggest a size, and create images of you wearing the clothes you pick. We also learn your style from what you like, pass on and own, so we can suggest items and outfits.

We treat your body photos, and everything we work out from them, as sensitive data: they are stored privately, used only to measure you, dress you and suggest clothes, and you can delete everything from inside the app. We do not sell or share your data for advertising, we do not track you across other apps, and neither we nor our AI providers use your photos to train models.

2. Data we collect

Data Why Source
Account details: name, email, account id Sign you in and keep your data with your account across devices Sign in with Apple or Google
Website waitlist email Send an acknowledgement and OnU launch updates; remove it when you unsubscribe or ask us to You, through the website waitlist form
Body photos (front and side) and silhouette masks Measure you; your front photo is the base image for every try-on You. Masks are made on your phone
Height, weight, fit preference, what you mostly shop for Turn photos into measurements; pick your size You
Body measurements worked out from the above: body landmarks, widths, depths and circumferences, and proportions (for example leg length to height, shoulders to hips) Suggest sizes, describe how a size will sit on you, and suggest cuts that suit your proportions Worked out by us
Colouring worked out from your front photo: skin tone (as colour values and a skin-tone band on the Monk scale), warm or cool undertone, hair lightness, and the contrast between them Suggest colours that suit you Worked out by us, on our server. Never sent to an AI provider
Try-on images Show you the result and keep your try-on history Created by us (see OpenAI in section 5)
Wardrobe items: photos, name, brand, category, colour, and style tags we add (for example occasion, fit, material) Match new items with clothes you own; suggest outfits You; tags added by us with OpenAI
Style activity: items you like or pass on in Discover, wishlist, try-on history, saved outfits, searches, and how you engage with a try-on (time spent, saved, shared, size changed) Build your style profile and personalise suggestions Your use of the app
Style profile: a summary of the styles, colours and attributes you tend to like Rank and personalise suggestions Worked out by us from the above
Orders: products, sizes, delivery address, the card's label (e.g. "Visa ending 4421") Show your orders and ask how they fitted You. Payment runs through Apple Pay; we never see or store card numbers
Fit feedback Improve your next size suggestion You
Product links you paste Fetch the product and its size chart You
Device push token and your notification setting Tell you when a try-on is ready, if you turned this on Your device
Operational logs (timings, errors, coarse counts) Reliability, abuse prevention, cost control Generated automatically
Usage records: which paid features you used (try-ons, style suggestions, searches, tagging wardrobe items), when, and what they cost us Cost control and fair-use limits Generated automatically

We do not collect your location, contacts, advertising identifiers or card numbers. The app contains no analytics, advertising or tracking software.

Sensitive data. Your body photos, measurements, weight and colouring are sensitive. Skin tone in particular could be seen as revealing racial or ethnic origin. We use them only to provide the features you ask for (measuring, sizing, try-ons and colour and outfit suggestions). We never use them to infer your ethnicity, health or any other characteristic about you, for advertising, or to make decisions about you outside the app. Colour analysis is part of how OnU works and is covered by the consent you give before your first photo (section 3). DECIDE (lawyer): whether Washington's My Health My Data Act or Nevada SB 370 treats weight or body measurements as consumer health data, which would need a separate consumer health data policy.

3. How we use it, and on what legal basis

Consent. Before you enter your height and weight or add a body photo, the app asks you to agree to our Terms of Use and to give your explicit consent to process your photos, height, weight, measurements and colouring as described here. We keep a record of which version you agreed to and when. You can withdraw your consent at any time by deleting your account; we then stop using and delete this data (section 8).

If you are in the EEA or UK, our legal bases are:

Purpose Data Legal basis
Measuring, sizing, try-ons, colour and outfit suggestions Body photos, height, weight, measurements, colouring Explicit consent (GDPR Art. 6(1)(a) and 9(2)(a))
Your account, wardrobe, wishlist, history, orders, notifications Account details, wardrobe, style activity, orders, push token Contract: needed to provide the Service
Style profile and personalised suggestions Style activity, style profile, wardrobe Contract, and our legitimate interest in useful suggestions
Security, abuse prevention, fair-use limits, error monitoring Logs, usage records, account id Legitimate interests in a safe, reliable, affordable service
Legal obligations and claims Whatever is relevant Legal obligation; legitimate interests

4. Who we share it with

We do not sell your personal information and do not share it for cross-context behavioural advertising. We disclose it only to:

No other OnU user can see your photos, measurements, wardrobe or try-ons.

5. Service providers

Provider What for What they receive
Supabase (US East, United States; us-east-2) Database, file storage and sign-in Everything in section 2, stored on our behalf
Railway Runs our server Requests pass through while they are handled
Resend Sends waitlist acknowledgements and launch updates Your waitlist email address, the message we send, and delivery information
Purelymail Hosts our support and privacy inboxes The messages and contact details you send to those addresses
OpenAI Creates try-on images; reads wardrobe items and searches For try-ons: your front body photo, the product photo, and a short description of how the size fits (no measurements in centimetres). For style: your wardrobe item photos and the name you gave them, and the text of your searches. Requests are sent with storage turned off. Never your measurements as numbers, your weight, or your colouring
Voyage AI Style suggestions and search Wardrobe item details (name, brand, category, colour, style, material) with a short-lived link to the item's photo, and the text of your searches. Never body photos
Apple Sign in with Apple; push notifications; address suggestions while you type a delivery address (MapKit) Sign-in data; your device token and the notification text; the address text you type
Google Sign in with Google Sign-in data
Sentry Error monitoring Error reports, set up to exclude personal data
Redis host (REDIS_PROVIDER) Short-lived job status and rate limits Your account id and try-on job status (including which product). No photos. Entries expire within a day

We also use AI services (OpenAI) to read public product pages and product photos, for example to find a size chart or tag a garment. Those requests contain no information about you.

Our AI providers do not use the data we send them to train their models. CONFIRM_PROVIDER_RETENTION: state how long each provider keeps what we send. For example, confirm OpenAI's API retention for image inputs (abuse monitoring) and whether zero data retention applies to our account; confirm Voyage's retention, and the retention of email content and delivery metadata by Resend and support correspondence by Purelymail.

6. Where it is stored, transfers, and who can access it

7. How long we keep it

8. Your choices and rights

US state privacy rights

Depending on where you live (for example California, Colorado, Connecticut, Virginia, Texas, Oregon and other states with privacy laws), you may have the right to:

You may use an authorised agent. We may ask the agent for signed proof that you authorised them, and ask you to confirm your identity with us.

California notice at collection. In the last 12 months we collected these categories (Cal. Civ. Code §1798.140): identifiers (name, email, account id, device token); customer records (delivery address); commercial information (orders, wishlist); internet or other electronic activity (searches, style activity, logs); physical characteristics and sensitive personal information (body photos, height, weight, measurements, colouring); inferences (style profile, size suggestions). Sources, purposes, recipients and retention are in sections 2 to 7. We disclose them for business purposes only to the service providers in section 5. We have not sold or shared any personal information, and have no actual knowledge of selling or sharing information of anyone under 16.

European (EEA, UK and Swiss) rights

Nurlan Gasimov is the controller of your personal data. You have the right to access, correct, delete, restrict or object to our processing of your data, to receive it in a portable format, and to withdraw consent at any time (without affecting processing before you withdrew). Contact us at privacy@seeonu.app. You can also complain to your local data protection authority. In the UK that is the Information Commissioner's Office (ico.org.uk).

DECIDE: if OnU is offered in the EEA or UK and the provider has no establishment there, appoint and name an EU representative (GDPR Art. 27) and a UK representative here. Or limit App Store availability to countries you are ready for.

9. Children and teens

OnU has no minimum age, but it is made for a general audience and is not directed to children under 13. If you are under 18 (or the age of majority where you live), a parent or guardian must agree to our Terms and give the consent in section 3 for you. In the EEA and UK, where you are below the age at which you can consent yourself (13 to 16, depending on the country), we rely on that parent or guardian's consent.

We do not knowingly collect personal data from children under 13 without verifiable parental consent. If we learn we have, we will delete it. If you believe a child under 13 has given us data, contact us.

10. Security

Everything travels over encrypted connections. Photos are kept in private storage that only our server can read, and every request must carry a valid sign-in token. No system is perfectly secure, but we work to protect your data, and we will notify you and the authorities of a breach where the law requires.

11. Changes

We may update this policy. Material changes will be reflected in the "Last updated" date and announced in the app before they take effect. If a change means using your sensitive data in a new way, we will ask for your consent again.

12. Contact

Questions or requests: privacy@seeonu.app, Nurlan Gasimov, Jumeirah Village Triangle, Dubai, United Arab Emirates.


Portions adapted from a template prepared and made publicly available by General Legal, PC under CC0 1.0. It is not legal advice and General Legal has not reviewed these adaptations.