OnU — Privacy Policy
Last updated: 16 October 2026
Provider: Nurlan Gasimov ("OnU", "we", "us"), United Arab Emirates
Contact: privacy@seeonu.app
1. Summary
OnU is a virtual try-on app. You add two photos of yourself (front and side) and your height, and we estimate your measurements, suggest a size, and create images of you wearing the clothes you pick. We also learn your style from what you like, pass on and own, so we can suggest items and outfits.
We treat your body photos, and everything we work out from them, as sensitive data: they are stored privately, used only to measure you, dress you and suggest clothes, and you can delete everything from inside the app. We do not sell or share your data for advertising, we do not track you across other apps, and neither we nor our AI providers use your photos to train models.
2. Data we collect
| Data | Why | Source |
|---|---|---|
| Account details: name, email, account id | Sign you in and keep your data with your account across devices | Sign in with Apple or Google |
| Website waitlist email | Send an acknowledgement and OnU launch updates; remove it when you unsubscribe or ask us to | You, through the website waitlist form |
| Body photos (front and side) and silhouette masks | Measure you; your front photo is the base image for every try-on | You. Masks are made on your phone |
| Height, weight, fit preference, what you mostly shop for | Turn photos into measurements; pick your size | You |
| Body measurements worked out from the above: body landmarks, widths, depths and circumferences, and proportions (for example leg length to height, shoulders to hips) | Suggest sizes, describe how a size will sit on you, and suggest cuts that suit your proportions | Worked out by us |
| Colouring worked out from your front photo: skin tone (as colour values and a skin-tone band on the Monk scale), warm or cool undertone, hair lightness, and the contrast between them | Suggest colours that suit you | Worked out by us, on our server. Never sent to an AI provider |
| Try-on images | Show you the result and keep your try-on history | Created by us (see OpenAI in section 5) |
| Wardrobe items: photos, name, brand, category, colour, and style tags we add (for example occasion, fit, material) | Match new items with clothes you own; suggest outfits | You; tags added by us with OpenAI |
| Style activity: items you like or pass on in Discover, wishlist, try-on history, saved outfits, searches, and how you engage with a try-on (time spent, saved, shared, size changed) | Build your style profile and personalise suggestions | Your use of the app |
| Style profile: a summary of the styles, colours and attributes you tend to like | Rank and personalise suggestions | Worked out by us from the above |
| Orders: products, sizes, delivery address, the card's label (e.g. "Visa ending 4421") | Show your orders and ask how they fitted | You. Payment runs through Apple Pay; we never see or store card numbers |
| Fit feedback | Improve your next size suggestion | You |
| Product links you paste | Fetch the product and its size chart | You |
| Device push token and your notification setting | Tell you when a try-on is ready, if you turned this on | Your device |
| Operational logs (timings, errors, coarse counts) | Reliability, abuse prevention, cost control | Generated automatically |
| Usage records: which paid features you used (try-ons, style suggestions, searches, tagging wardrobe items), when, and what they cost us | Cost control and fair-use limits | Generated automatically |
We do not collect your location, contacts, advertising identifiers or card numbers. The app contains no analytics, advertising or tracking software.
Sensitive data. Your body photos, measurements, weight and colouring are sensitive. Skin tone in particular could be seen as revealing racial or ethnic origin. We use them only to provide the features you ask for (measuring, sizing, try-ons and colour and outfit suggestions). We never use them to infer your ethnicity, health or any other characteristic about you, for advertising, or to make decisions about you outside the app. Colour analysis is part of how OnU works and is covered by the consent you give before your first photo (section 3). DECIDE (lawyer): whether Washington's My Health My Data Act or Nevada SB 370 treats weight or body measurements as consumer health data, which would need a separate consumer health data policy.
3. How we use it, and on what legal basis
- Provide the Service you asked for: measure you, suggest sizes, create try-on images, keep your wardrobe, wishlist, history and orders, and send the notifications you turned on.
- Personalise it: suggest items and outfits based on your style profile, wardrobe, measurements, colouring and searches. This is profiling, but it only changes what OnU shows you. We make no automated decisions that have legal or similarly significant effects on you.
- Keep it safe and affordable: authenticate requests, check photos, limit abuse, set fair-use limits and fix errors.
- Comply with the law and protect our rights.
Consent. Before you enter your height and weight or add a body photo, the app asks you to agree to our Terms of Use and to give your explicit consent to process your photos, height, weight, measurements and colouring as described here. We keep a record of which version you agreed to and when. You can withdraw your consent at any time by deleting your account; we then stop using and delete this data (section 8).
If you are in the EEA or UK, our legal bases are:
| Purpose | Data | Legal basis |
|---|---|---|
| Measuring, sizing, try-ons, colour and outfit suggestions | Body photos, height, weight, measurements, colouring | Explicit consent (GDPR Art. 6(1)(a) and 9(2)(a)) |
| Your account, wardrobe, wishlist, history, orders, notifications | Account details, wardrobe, style activity, orders, push token | Contract: needed to provide the Service |
| Style profile and personalised suggestions | Style activity, style profile, wardrobe | Contract, and our legitimate interest in useful suggestions |
| Security, abuse prevention, fair-use limits, error monitoring | Logs, usage records, account id | Legitimate interests in a safe, reliable, affordable service |
| Legal obligations and claims | Whatever is relevant | Legal obligation; legitimate interests |
4. Who we share it with
We do not sell your personal information and do not share it for cross-context behavioural advertising. We disclose it only to:
- Service providers that process it for us (section 5), under contracts that limit their use to providing services to us;
- Stores, only when you choose to buy or open a product on the store's site, and only what that order needs;
- Authorities or others where the law requires it, or to protect the rights, safety and property of you, us or others;
- A buyer or successor if we are involved in a merger, acquisition, financing or sale of assets, under the protections of this policy;
- Professional advisers (lawyers, accountants, insurers) under duties of confidentiality;
- Anyone else you ask us to.
No other OnU user can see your photos, measurements, wardrobe or try-ons.
5. Service providers
| Provider | What for | What they receive |
|---|---|---|
Supabase (US East, United States; us-east-2) |
Database, file storage and sign-in | Everything in section 2, stored on our behalf |
| Railway | Runs our server | Requests pass through while they are handled |
| Resend | Sends waitlist acknowledgements and launch updates | Your waitlist email address, the message we send, and delivery information |
| Purelymail | Hosts our support and privacy inboxes | The messages and contact details you send to those addresses |
| OpenAI | Creates try-on images; reads wardrobe items and searches | For try-ons: your front body photo, the product photo, and a short description of how the size fits (no measurements in centimetres). For style: your wardrobe item photos and the name you gave them, and the text of your searches. Requests are sent with storage turned off. Never your measurements as numbers, your weight, or your colouring |
| Voyage AI | Style suggestions and search | Wardrobe item details (name, brand, category, colour, style, material) with a short-lived link to the item's photo, and the text of your searches. Never body photos |
| Apple | Sign in with Apple; push notifications; address suggestions while you type a delivery address (MapKit) | Sign-in data; your device token and the notification text; the address text you type |
| Sign in with Google | Sign-in data | |
| Sentry | Error monitoring | Error reports, set up to exclude personal data |
| Redis host (REDIS_PROVIDER) | Short-lived job status and rate limits | Your account id and try-on job status (including which product). No photos. Entries expire within a day |
We also use AI services (OpenAI) to read public product pages and product photos, for example to find a size chart or tag a garment. Those requests contain no information about you.
Our AI providers do not use the data we send them to train their models. CONFIRM_PROVIDER_RETENTION: state how long each provider keeps what we send. For example, confirm OpenAI's API retention for image inputs (abuse monitoring) and whether zero data retention applies to our account; confirm Voyage's retention, and the retention of email content and delivery metadata by Resend and support correspondence by Purelymail.
6. Where it is stored, transfers, and who can access it
- Your data is stored with Supabase (US East, United States;
us-east-2). Body photos, try-on images and wardrobe photos are kept in private storage that only our server can read. They are never public. - We and our providers may process your data in the United States and other countries whose privacy laws differ from yours. For transfers out of the EEA, UK or Switzerland, we rely on the European Commission's Standard Contractual Clauses (and the UK Addendum), or on an adequacy decision such as the EU-US Data Privacy Framework where the provider is certified. CONFIRM_TRANSFER_MECHANISMS per provider.
- On our side, access is limited to WHO_HAS_ACCESS, for operations and support.
7. How long we keep it
- Body photos, measurements and colouring: for as long as you have an account, since every try-on and suggestion is made from them. They are deleted when you delete your account.
- Try-on images, wardrobe, style activity and profile, wishlist, history and orders: until you delete them or your account. DECIDE: orders may need keeping longer for tax or consumer-law reasons once real checkout exists.
- Operational logs: up to LOG_RETENTION. They never contain your photos.
- Usage records: kept as cost history. When you delete your account, your account id is removed from them, so they no longer relate to you.
- Product links you pasted: kept as anonymous store statistics once your account is deleted.
- Short-lived job status: expires within a day.
8. Your choices and rights
- Delete your account and all your data: in the app, go to You → Photos and privacy → Delete account. This erases your body photos, measurements and colouring, try-on images, wardrobe items and their photos, style activity and profile, wishlist, history, saved outfits, orders, suggestions and searches, device tokens, and your account itself. If you signed in with Apple, we also revoke OnU's access to your Apple ID. Deletion is immediate and cannot be undone. Copies in our database backups expire within BACKUP_RETENTION.
- Notifications: turn them off in the app or in iOS Settings.
- Access, correction and a copy of your data: email privacy@seeonu.app from the email address on your account. We will confirm the request comes from you before acting on it, and reply within the time the law requires (usually 30 or 45 days).
US state privacy rights
Depending on where you live (for example California, Colorado, Connecticut, Virginia, Texas, Oregon and other states with privacy laws), you may have the right to:
- know what personal information we collect, use and disclose, and get a copy of it;
- correct inaccurate information;
- delete it;
- opt out of sale, sharing for targeted advertising, and profiling with significant effects. We do none of these, so there is nothing to opt out of;
- limit use of sensitive personal information. We use it only for the purposes the law allows without a request (providing the Service you asked for);
- appeal if we refuse your request: reply to our decision with "Appeal" in the subject. If you are unhappy with the outcome, you can contact your state's attorney general;
- not be discriminated against for using these rights.
You may use an authorised agent. We may ask the agent for signed proof that you authorised them, and ask you to confirm your identity with us.
California notice at collection. In the last 12 months we collected these categories (Cal. Civ. Code §1798.140): identifiers (name, email, account id, device token); customer records (delivery address); commercial information (orders, wishlist); internet or other electronic activity (searches, style activity, logs); physical characteristics and sensitive personal information (body photos, height, weight, measurements, colouring); inferences (style profile, size suggestions). Sources, purposes, recipients and retention are in sections 2 to 7. We disclose them for business purposes only to the service providers in section 5. We have not sold or shared any personal information, and have no actual knowledge of selling or sharing information of anyone under 16.
European (EEA, UK and Swiss) rights
Nurlan Gasimov is the controller of your personal data. You have the right to access, correct, delete, restrict or object to our processing of your data, to receive it in a portable format, and to withdraw consent at any time (without affecting processing before you withdrew). Contact us at privacy@seeonu.app. You can also complain to your local data protection authority. In the UK that is the Information Commissioner's Office (ico.org.uk).
DECIDE: if OnU is offered in the EEA or UK and the provider has no establishment there, appoint and name an EU representative (GDPR Art. 27) and a UK representative here. Or limit App Store availability to countries you are ready for.
9. Children and teens
OnU has no minimum age, but it is made for a general audience and is not directed to children under 13. If you are under 18 (or the age of majority where you live), a parent or guardian must agree to our Terms and give the consent in section 3 for you. In the EEA and UK, where you are below the age at which you can consent yourself (13 to 16, depending on the country), we rely on that parent or guardian's consent.
We do not knowingly collect personal data from children under 13 without verifiable parental consent. If we learn we have, we will delete it. If you believe a child under 13 has given us data, contact us.
10. Security
Everything travels over encrypted connections. Photos are kept in private storage that only our server can read, and every request must carry a valid sign-in token. No system is perfectly secure, but we work to protect your data, and we will notify you and the authorities of a breach where the law requires.
11. Changes
We may update this policy. Material changes will be reflected in the "Last updated" date and announced in the app before they take effect. If a change means using your sensitive data in a new way, we will ask for your consent again.
12. Contact
Questions or requests: privacy@seeonu.app, Nurlan Gasimov, Jumeirah Village Triangle, Dubai, United Arab Emirates.
Portions adapted from a template prepared and made publicly available by General Legal, PC under CC0 1.0. It is not legal advice and General Legal has not reviewed these adaptations.